We've morphed.

According to a multitude of signs, flags, billboards and stickers around town, Düsseldorf is now "drupacity". Or more acurately - drupacity.

There are signs in most shop & restaurant windows advising they are drupartners. The local "Kunst"(art) galleries are even featuring drupart.

Yesterday, I decided it was time to actually suss out what this drupa thing's all about. (I already knew from some of the signs it would be here till June 11th).

I discovered that it is actually just a trade fair. For the print/media industries. (Hence the plethora of signs, flags, billboards and stickers.) I picked up a printed guide from one of the hundreds of info stands that have sprouted up here in drupacity.

It appears that drupa is no less than the Olympics of the print/media industries- occurring just once every four years. And apparently more than half a million visitors are expected. I reckon they're all already here and that at least half of them are on each and every tram I want to take. (& the other half keep stopping me on the street and asking for directions to the Altstadt.)

The Aldstadt is completely packed. It would seem, if you're a true representative of the print/media industry visiting Düsseldorf for drupa, what you really need to be doing - your main imperative here - is to be drinking lots of beer in the Altstadt.

But it is rather impressive how completely a trade fair can take over a city.